A selection of my motion work, ranging from TV to online film.
Challenge: To inform people that even making hands-free calls while driving is putting their passengers lives at risk.
Idea: To show this widely accepted behaviour in a more shocking context that highlights the danger in a way people can't shrug off as easily.
Challenge: Inform builders and factory workers about the latest 3M Peltor X Series Earmuffs in a fun and light-hearted way.
Idea: It's surprising what else 3M Earmuffs an be used for...
Challenge: Make people aware that the signs of domestic abuse aren't always obvious.
Idea: Present people with harmless everyday scenarios that could be something more sinister.
As part of a fully integrated campaign for Dobbies, myself and my creative partner created TV idents in partnership with STV.
Admittedly, the end result looks like it's been thrown together on photoshop, but this was a massive shoot with a big cast and crew shot in the same warehouse as 'World War Z' with each garden built from scratch by a landscape architect using real plants.
A selection of my digital work, ranging from corporate social posts to some eh, less serious stuff.
Challenge: To come up with a social media driven April Fool's Day stunt that would drive traffic to the Honest Brew (beer subscription service) website.
Idea: To launch a ridiculous made-up product that would test how far their hipster audience would go for their craft beer. (Later resulting in one of their highest days of website traffic.)
Challenge: Create a social campaign that will raise awareness of just how easy it is to get the right mortgage for your home with RBS.
Idea: RBS will make getting a mortgage quick and easy, so you can get on with the more important things in your life
Recently, I have started to do more branding work, working with design teams on new products and websites. Here are a few of my favourites.
I worked with a design team on this project to come up with some branding for a new Vitamin B product. Tasked with making vitamins seem less scary and an everyday part of life, I came up with a light-hearted name and friendly, accessible tone of voice.
In keeping with Highland Spring's new 'Brave by Nature' campaign and bolder branding, I was asked to write some accompanying copy for their new website...
A mix of social media campaigns and social media management.
Challenge: Come up with a social media campaign that would encourage people to sign up to the Loch Ness Marathon before it was too late to train.
Idea: It shouldn't be hard to sign up to a marathon so beautiful.
A second phase of the campaign was designed to remind gym bunnies how rewarding running outdoors can be.
Earlier this year, I completed a five month freelance stint at the UK’s largest stills and motion service production company, LS Productions.
Part of my role was monitoring all their social channels - taking photos, creating videos and maintaining a consistent tone of voice throughout.
This included stop motion…
Simple stop motion animation…
And sharing beautiful locations like these…
A selection of my work that's gone into production over the past few years.
As part of the campaign, we produced a series of four TV idents which ran on STV (ITV Scotland) for several months.
Patch 5000 toured around cities in the UK, spreading the word on how to make any space your own. (Believe it or not, this is actually a real photograph of Patch in Glencoe, Scotland.)
We were asked to make people more aware of the calories in their favourite drinks.
We were asked to find an interesting way of announcing that GWR now deliver food straight to your cabin.
Bowel cancer can be cured if it's found early enough. We were asked to find an empowering way of convincing people to take the screening test.
Our idea was to remind smokers that their families have no choice but to put on a brave, happy face when it comes to their smoking.
This route came out on top in research.
A concept for a website on everything worth seeing and doing in Edinburgh.
An idea for Battersea Dog's Home. They hijack the iconic 'Humans of New York' look and feel when it comes to rehoming rescue dogs.
