Flo App Launches “Teen Mode”

Background
During my time at Flo Health, I pitched for and secured the role of Content Lead for Flo’s new “Teen Mode” MVP.

Task
To oversee and manage the production of 80+ pieces of content in Q4 ahead of launching the MVP in the new year.

Results
A 300% revenue spike that earned “Teen Mode” a permanent place in the Flo app, now currently used by 3.15 million monthly users.

Creative
As well as creating and commissioning new content, I edited any relevant pre-existing content that could work for the teen space.